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Latino advice for Obama

|
2008-08-19
| El Diario NY

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A Latino advisory council for Barack Obama may be an initiative in the right direction for a campaign that has yet to show a national strategy for reaching Hispanics.

Days after the National Hispanic Leadership Agenda announced that it will present its public policy platform later this week, the Obama campaign released a list of 15 Latino leaders who will advise the presidential candidate on Latino issues. Congresswoman Nydia Velázquez and Bronx Borough President Adolfo Carrion are among the advisors.

That may help settle, for now, some of the concerns about the campaign’s outreach to Hispanics. During the Democratic primary race, Chicago Congressman and Obama supporter Luis Gutierrez had voiced frustration with the lack of a plan for connecting with Hispanics.

The campaign recently announced that it will spend a record $20 million on Hispanic outreach. Commercials and a circle of Latino advisors, however, are a limited combination. Latinos want to hear about policies that are responsive to them.

Hispanics are concerned about the economy, immigration reform, and the war in Iraq. Healthcare and education are big priorities as well. The Hispanic population skews young and has the potential to fill jobs, sustain industries and become prospective home buyers as baby boomers age. Both Obama and McCain must spell out their national education investment strategy for preparing successful Hispanic students and workers.

In the United States, Latinos are the largest minority business community. Hispanics want to hear about policies that support small business growth without compromising living wages or affordable healthcare.

The polls tell a favorable story about Latino support for Obama. But voter turnout in November will have the real weight. Both candidates have to do much more than reach out and touch Hispanics—they have to be in step with this decisive voter base.

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